The Apple Inc. founded by Jobs in 1976 | Microsoft saved Apple | Reinventing of Apple

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Founding of Apple by Steve Jobs

Steve Jobs was raised by adoptive parents in Cupertino, California, located in what is now known as Silicon Valley. Though he was interested in engineering, his passions of youth varied. He dropped out of Reed College, in Portland, Oregon, took a job at Atari Corporation as a video game designer in early 1974, and saved enough money for a pilgrimage to India to experience Buddhism.

Back in Silicon Valley in the autumn of 1974, Jobs reconnected with Stephen Wozniak, a former high school friend who was working for the Hewlett-Packard Company. When Wozniak told Jobs of his progress in designing his own computer logic board, Jobs suggested that they go into business together, which they did after Hewlett-Packard formally turned down Wozniak’s design in 1976.

The Apple I, as they called the logic board, was built in the Jobses’ family garage with money they obtained by selling Jobs’s Volkswagen minibus and Wozniak’s programmable calculator.

Jobs was one of the first entrepreneurs to understand that the personal computer would appeal to a broad audience, at least if it did not appear to belong in a junior high school science fair. With Jobs’s encouragement, Wozniak designed an improved model,

The Apple II, complete with a keyboard, and they arranged to have a sleek, molded plastic case manufactured to enclose the unit.

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Though Jobs had long, unkempt hair and eschewed business garb, he managed to obtain financing, distribution, and publicity for the company, Apple Computer, incorporated in 1977—the same year that the Apple II was completed. The machine was an immediate success, becoming synonymous with the boom in personal computers. In 1981 the company had a record-setting public stock offering, and in 1983 it made the quickest entrance (to that time) into the Fortune 500 list of America’s top companies. In 1983 the company recruited PepsiCo, Inc., president John Sculley to be its chief executive officer (CEO) and, implicitly, Jobs’s mentor in the fine points of running a large corporation. Jobs had convinced Sculley to accept the position by challenging him: “Do you want to sell sugar water for the rest of your life?” The line was shrewdly effective, but it also revealed Jobs’s own near-messianic belief in the computer revolution.
During that same period, Jobs was heading the most important project in the company’s history.

In 1979 he led a small group of Apple engineers to a technology demonstration at the Xerox Corporation’s Palo Alto Research Center (PARC) to see how the graphical user interface could make computers easier to use and more efficient. Soon afterward, Jobs left the engineering team that was designing Lisa, a business computer, to head a smaller group building a lower-cost computer. Both computers were redesigned to exploit and refine the PARC ideas, but Jobs was explicit in favouring the Macintosh, or Mac, as the new computer became known. Jobs coddled his engineers and referred to them as artists, but his style was uncompromising; at one point he demanded a redesign of an internal circuit board simply because he considered it unattractive. He would later be renowned for his insistence that the Macintosh be not merely great but “insanely great.” In January 1984 Jobs himself introduced the Macintosh in a brilliantly choreographed demonstration that was the centrepiece of an extraordinary publicity campaign. It would later be pointed to as the archetype of “event marketing.”
However, the first Macs were underpowered and expensive, and they had few software applications—all of which resulted in disappointing sales. Apple steadily improved the machine, so that it eventually became the company’s lifeblood as well as the model for all subsequent computer interfaces. But Jobs’s apparent failure to correct the problem quickly led to tensions in the company, and in 1985 Sculley convinced Apple’s board of directors to remove the company’s famous cofounder.

Microsoft Saved Apple

In late 1996 Apple, saddled by huge financial losses and on the verge of collapse, hired a new chief executive, semiconductor executive Gilbert Amelio. When Amelio learned that the company, following intense and prolonged research efforts, had failed to develop an acceptable replacement for the Macintosh’s aging operating system (OS), he chose NEXTSTEP, buying Jobs’s company for more than $400 million—and bringing Jobs back to Apple as a consultant. However, Apple’s board of directors soon became disenchanted with Amelio’s inability to turn the company’s finances around and in June 1997 requested Apple’s prodigal cofounder to lead the company once again. Jobs quickly forged an alliance with Apple’s erstwhile foe, the Microsoft Corporation, scrapped Amelio’s Mac-clone agreements, and simplified the company’s product line. He also engineered an award-winning advertising campaign that urged potential customers to “think different” and buy Macintoshes.

Just as important is what he did not do: he resisted the temptation to make machines that ran Microsoft’s Windows OS; nor did he, as some urged, spin off Apple as a software-only company. Jobs believed that Apple, as the only major personal computer maker with its own operating system, was in a unique position to innovate.

Innovate he did. In 1998, Jobs introduced the iMac, an egg-shaped, one-piece computer that offered high-speed processing at a relatively modest price and initiated a trend of high-fashion computers. (Subsequent models sported five different bright colours.) By the end of the year, the iMac was the nation’s highest-selling personal computer, and Jobs was able to announce consistent profits for the once-moribund company. The following year, he triumphed once more with the stylish iBook, a laptop computer built with students in mind, and the G4, a desktop computer sufficiently powerful that (so Apple boasted) it could not be exported under certain circumstances because it qualified as a supercomputer. Though Apple did not regain the industry dominance it once had, Steve Jobs had saved his company, and in the process reestablished himself as a master high-technology marketer and visionary.

Reinventing Apple

In 2001 Jobs started reinventing Apple for the 21st century. That was the year that Apple introduced iTunes,

a computer program for playing music and for converting music to the compact MP3 digital format commonly used in computers and other digital devices. Later the same year, Apple began selling the iPod, a portable MP3 player, which quickly became the market leader. In 2003 Apple began selling downloadable copies of major record company songs in MP3 format over the Internet. By 2006 more than one billion songs and videos had been sold through Apple’s online iTunes Store. In recognition of the growing shift in the company’s business, Jobs officially changed the name of the company to Apple Inc. on January 9, 2007

In 2007 Jobs took the company into the telecommunications business with the introduction of the touch-screen iPhone, a mobile telephone with capabilities for playing MP3s and videos and for accessing the Internet. Later that year, Apple introduced the iPod Touch, a portable MP3 and gaming device that included built-in Wi-Fi and an iPhone-like touch screen. Bolstered by the use of the iTunes Store to sell Apple and third-party software, the iPhone and iPod Touch soon boasted more games than any other portable gaming system. Jobs announced in 2008 that future releases of the iPhone and iPod Touch would offer improved game functionality. In an ironic development, Apple, which had not supported game developers in its early years out of fear of its computers not being taken seriously as business machines, was now staking a claim to a greater role in the gaming business to go along with its move into telecommunications.

Journey of iPhones’s

Development of an Apple smartphone began in 2004, when Apple started to gather a team of 1,000 employees led by hardware engineer Tony Fadell, software engineer Scott Forstall, and design officer Jony Ive, to work on the highly confidential “Project Purple”.

iphone 3G & 3Gs
On July 11, 2008, at Apple’s Worldwide Developers Conference (WWDC) 2008, Apple announced the iPhone 3G, and expanded its launch-day availability to twenty-two countries, and it was eventually released in 70 countries and territories. The iPhone 3G introduced faster 3G connectivity, and a lower starting price of US$199 (with a two-year AT&T contract). Its successor, the iPhone 3GS, was announced on June 8, 2009, at WWDC 2009, and introduced video recording functionality.

iphone 4 & 4s
The iPhone 4 was announced on June 7, 2010, at WWDC 2010, and introduced a redesigned body incorporating a stainless steel frame and a rear glass panel. At release, the iPhone 4 was marketed as the “world’s thinnest smartphone”; it uses the Apple A4 processor, being the first iPhone to use an Apple custom-designed chip. It introduced the Retina display, having four-times the display resolution of preceding iPhones, and was the highest-resolution smartphone screen at release; a front-facing camera was also introduced, enabling video calling functionality via FaceTime.

The iPhone 4S was announced on October 4, 2011, and introduced the Siri virtual assistant, a dual-core A5 processor, and an 8 megapixel camera with 1080p video recording functionality. The iPhone 5 was announced on September 12, 2012, and introduced a larger 4-inch screen, up from the 3.5-inch screen of all previous iPhone models, as well as faster 4G LTE connectivity. It also introduced a thinner and lighter body made of aluminum alloy, and the 30-pin dock connector of previous iPhones was replaced with the new, reversible Lightning connector.

iphone 5s & 5c
The iPhone 5S and iPhone 5C were announced on September 10, 2013. The iPhone 5S included a 64-bit A7 processor, becoming the first ever 64-bit smartphone; it also introduced the Touch ID fingerprint authentication sensor. The iPhone 5C was a lower-cost device that incorporated hardware from the iPhone 5, into a series of colorful plastic frames.

iPhone 6/6+/6s/6s+
On September 9, 2014, Apple introduced the iPhone 6 and iPhone 6 Plus, and included significantly larger screens than the iPhone 5S, at 4.7-inch and 5.5-inch respectively; both models also introduced mobile payment technology via Apple Pay.Optical image stabilization was introduced to the 6 Plus’ camera. The Apple Watch was also introduced on the same day, and is a smartwatch that operates in conjunction with a connected iPhone. Some users experienced bending issues from normal use with the iPhone 6 and 6 Plus, particularly on the latter model, and this issue was nicknamed “bendgate”.

The iPhone 6S and 6S Plus were introduced on September 9, 2015, and included a more bend-resistant frame made of a stronger aluminum alloy, as well as a higher resolution 12-megapixel main camera capable of 4K video recording. The first-generation iPhone SE was introduced on March 21, 2016, and was a low-cost device that incorporated newer hardware from the iPhone 6S, in the frame of the older iPhone 5S.

iphone 7/7+
The iPhone 7 and 7 Plus were announced on September 7, 2016, which introduced larger camera sensors, IP67-certified water and dust resistance, and a quad-core A10 Fusion processor utilizing big. LITTLE technology; the 3.5mm headphone jack was removed, and was followed by the introduction of the AirPods wireless earbuds.Optical image stabilization was added to the 7’s camera. A second telephoto camera lens was added on the 7 Plus, enabling two-times optical zoom, and “Portrait” photography mode which simulates bokeh in photos.

iphone 8/8+/X
The iPhone 8, 8 Plus, and iPhone X were announced on September 12, 2017, in Apple’s first event held at the Steve Jobs Theater in Apple Park. All models featured rear glass panel designs akin to the iPhone 4, wireless charging, and a hexa-core A11 Bionic chip with “Neural Engine” AI accelerator hardware. The iPhone X additionally introduced a 5.8-inch OLED “Super Retina” display with a “bezel-less” design, with a higher pixel density and contrast ratio than previous iPhones with LCD displays, and introduced a stronger frame made of stainless steel. It also introduced Face ID facial recognition authentication hardware, in a “notch” screen cutout, in place of Touch ID; the home button was removed to make room for additional screen space, replacing it with a gesture-based navigation system. At its US$999 starting price, the iPhone X was the most expensive iPhone at launch.

iphone XR/XS/XS Max
The iPhone XR, iPhone XS, and XS Max were announced on September 12, 2018. All models featured the “Smart HDR” computational photography system, and a signficantly more powerful “Neural Engine”.The XS Max introduced a larger 6.5-inch screen. The iPhone XR included a 6.1-inch LCD “Liquid Retina” display, with a “bezel-less” design similar to the iPhone X, but does not include a second telephoto lens; it was made available in a series of vibrant colors, akin to the iPhone 5C, and was a lower-cost device compared to the iPhone X and XS.

iphone 11/11 Pro / 11 Pro Max
The iPhone 11, 11 Pro, and 11 Pro Max were announced on September 10, 2019. The iPhone 11 was the succeesor to the iPhone XR, while the iPhone 11 Pro and 11 Pro Max succeeded the iPhone XS and XS Max. All models gained an ultra-wide lens, enabling two-times optical zoom out, as well as larger batteries for longer battery life. The second-generation iPhone SE was introduced on April 17, 2020, and was a low-cost device that incorporated newer hardware from the iPhone 11, in the frame of the older iPhone 8, while retaining the home button and the Touch ID sensor.

iphone 12/12 mini / 12 Pro /12 Pro Max
The iPhone 12, 12 Mini, 12 Pro, and 12 Pro Max were announced via a livestream event on October 13, 2020. All models featured OLED “Super Retina XDR” displays, introduced faster 5G connectivity, and the MagSafe magnetic charging and accessory system; a slimmer flat-edged design was also introduced, which combined with stronger glass-ceramic front glass, added better drop protection compared to previous iPhones. The iPhone 12 Mini introduced a smaller 5.4-inch screen, while the 12 Pro and 12 Pro Max had larger screens of 6.1-inch and 6.7-inch respectively. The iPhone 12 Pro and 12 Pro Max additionally added a Lidar sensor for better accuracy in augumented reality (AR) applications

iphone 13/13 mini/13 Pro /13 Pro Max
The iPhone 13, 13 Mini, 13 Pro, and 13 Pro Max were announced via a livestream event on September 14, 2021. All models featured larger camera sensors, larger batteries for longer battery life, and a narrower “notch” screen cutout The iPhone 13 Pro and 13 Pro Max additionally introduced smoother adaptive 120 Hz refresh rate “ProMotion” technology in its OLED display, and three-times optical zoom in the telephoto lens.The low-cost third-generation iPhone SE was introduced on March 8, 2022, and incorporated the A15 Bionic chip from the iPhone 13, but otherwise retained similar hardware to the second-generation iPhone SE.

iphone 14/14Plus/14 Pro/14 Pro Max
The iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max were announced on September 7, 2022. All models introduced satellite phone emergency calling functionality. The iPhone 14 Plus introduced the large 6.7-inch screen size, first seen on the iPhone 12 Pro Max, into a lower-cost device. The iPhone 14 Pro and 14 Pro Max additionally introduced a higher-resolution 48-megapixel main camera, the first increase in megapixel count since the iPhone 6S; it also introduced always-on display technology to the lock screen, and an interactive status bar interface integrated in a redesigned screen cutout, entitled “Dynamic Island”.

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